Usually products with slick marketing and super-strong branding tend to be sub-par, relying on gimmicks or trendy images to sell the product. I've been curious about this rum for a while but no store was willing to custom order it for me. So, I decided to just pull the trigger with a friend to get two bottles with free shipping. We were both pleasantly surprised. We received the 5th batch (so I can't comment on other lots) which has a decidedly butterscotch, salted caramel flavor profile. The coconut water adds a slight salinity and sweetness that makes this great as a sipping rum. Personally, I prefer this at room temperature at full-strength (or a smidge of cool water), where my friend strongly prefers an ice cube in his (which I think masks the caramel/pastry elements I prefer). Both of us are unsure which cocktails this would excel in, but I think this would be great in a Painkiller. There are some company-suggested cocktails that we have yet to try. Overall, I think this is a very enjoyable rum. Although I usually prefer rums with a high degree of hogo (high ester count) or terroir (like agricole rhums), this is perfect for a dessert dram. There's an insinuation of coconut, carnalized sugars, good oak structure without being too tannic, and it's both rich and not too cloying. I'd say it's worth trying it when there's a promotional coupon and getting free shipping. If you're not a rum connoisseur, then this might not be worth the price point to you, however. I hope to convince local stores to try carrying this. I plan to reorder and will be curious about future releases. Super good stuff!

Live this rum, with a powerful hint of coconut, it is great on the rocks. But your recommendation of a splash of pineapple is over the top!

Dear lord this is good stuff. Kinda smokey, kinda sweet (definitely not as sweet as lost runs), and lots of flavor.

This rum is fantastic. The flavor is wonderful and the rum is very smooth. This is a new favorite we serve at parties.

Love the taste- not too sweet

Never disappointed

This was my second time ordering this rum as it is so smooth and has a hint of a coconut after taste. The best rum ever!! Will be ordering from this company from now on :)

So smooth very delicious with coke or pineapple juice

It tasted O.K., but definitely expected something different from all the reviews. Maybe its just my taste, but didn't notice much of a coconut flavor. I tried it straight, with a splash of pineapple juice and a splash of coke, didn't feel like it enhanced the coconut flavor with any of it. It defiantly has a smooth taste, I just think I was expecting more of a coconut flavor. Would probably buy again, and have recommended to friends.

Wonderful vanilla aroma with a smooth, oaky body and subtle coconut finish.

Very tasty. Make a great drink.

The rum was good. A little spicy with a hint of sweetness.

If you haven't tried this, make it happen. I've converted more skeptics with this stuff than imaginable. Sip it, mix it, it's smooth, unique and delicious.

Very nice taste,not too strong and goes well with pinnapple juice on ice.My favorite rum by far

Very smooth drink for entertaining. People just loved it! I added a splash of Pineapple juice to it and it was terrific.

Delicious. I was hoping it wouldn't taste syrupy like other coconut rum brands, and I was pleasantly surprised. The coconut is subtle and the finish is smooth. This is a great sipping beverage.